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Virtual Atrium: Human Flower

JL DESIGN ✕ Chung-Lun WU ✕ Owen WANG
New Media
2021.10.30(Sat) - 11.14(Sun)
Virtual Venue
Human Flower greets you at the entrance of the Virtual Venue. It inherits Taiwan NOW's theme of Flowers and Blessings by presenting the core spirit of the program—Blossom TWOgether—and creating an interactive experience.

JL DESIGN has specially invited creators across various fields in Taiwan and Japan in this collaborative project, including 3D video production team TMRRW STUDIO, director WU Chung-lun with a background in both photography and animation, dance company Les Petites Choses Production that integrates dance art into daily life, Owen WANG who is always in search of more cross-discipline possibilities in sound, and NAXS Corp. that specializes in virtual reality art. Together, a vibrant virtual garden is created.
Using the interactions and friendship between Taiwan and Japan as the basis of creation, it is hoped that visitors can feel the flow of emotions through the dancing video Human Flower and relay the energy of this interplay of lives.
As visitors float in the surrounding sounds of the virtual garden enjoying an immersive music experience, they are free to touch different color flags and words of blessing. The image elements of dancing human figures are reorganized and recombined into a deconstructed image of Human Flower. The flower-like dance unfolds into a feast for the eyes and ears, finally guiding the visitors into the cloud exhibition hall.

We hope visitors can let themselves go, feel the intertwined emotions and blessings between people, and appreciate the organic vitality of art and culture. Let us blossom into a Human Flower that belongs to each one of us.
Gallery photo
JL DESIGN ✕ Chung-lun WU ✕ Owen Wang
JL DESIGN ✕ Chung-lun WU ✕ Owen Wang
JL DESIGN, founded by Johnason Lo in 2007, is Taiwan’s first motion graphics design studio specializing in channel branding. Today, our focus is on branding, content and design that tells a story. The work for our international clientele encompasses print, motion, live action film and channel branding. Design is not just about solving problems, it is a way of thinking, an expression of an idea. We dare to think differently; providing a new imagination for any visual and executing cross disciplinary projects. Our ambitious works have won awards in PromaxBDA, Red Dot, iF, One Show, etc. In recent years, JL has been overseeing cultural exhibitions and major award ceremonies; the 2014 and 2015 Golden Pin Awards; the 25th, 26th, 29th, 30th Golden Melody Awards; the 56th and 57th Golden Horse Awards; the 2015 Creative Expo Taiwan; the World Design Capital, Taipei 2016, and acting as the curator of Taiwan Creative Content Fest 2020, creating the "Taiwan Hype" main visual for the exhibition. In 2016, JL DESIGN established an office in Shanghai; expanding our scope to include branding and cross disciplinary works for Netflix, EVA Air, Kaohsiung Music Center, TSMC. In 2017, JL became the General Manager and Executive Vice President of Digital Domain, Greater China. In 2020, he was made the Chief Brand Officer of Ta Ching Securities. With our unique perspective and storytelling, JL DESIGN explores different forms of expression in addressing cultural or commercial needs.

Chung-lun WU
Head, director and photographer of Foufa Studio. Having worked with images and videos for more than a decade as his creative focus, Wu has won the Golden Pin Concept Design Award Design Mark, PromaxBDA Asia Best Sting Gold Award, Shopping Design Best 100 and has been recognized by Yoho Magazine as an outstanding photographer. He has worked with many well-known singers, including Wu Qingfeng, Penny Tai, A-Lin, Waa Wei, on print and video works. He has also shot commercials for brands like Berluti, FamilyMart, Samsung, Kirin, among others. Some of his notable works also include the opening intro video for the 54th and 55th Golden Horse Awards.

Owen Wang
Composer/ Music Director/ Producer. Owen Wang is a Taiwanese composer best known for his musicals and film scores. He is regarded as one of the most promising composers among his generation, greatly influenced by the Western culture but also inheriting the Asian aesthetics.
His works have been played in varying fields in Taiwan, China, Australia, and New York, including musical theatre, theatrical drama, feature film, short film, documentary, dance, pop song arrangement and commercials. In January 2010, Owen started his own theatre company “STUDIO M” with the ambition to produce original Chinese-language musical and to promote musical theatre education in Taiwan. Now he lives and works in Taipei, frequently collaborating with filmmakers, theatre directors, singers, and musicians in Greater China.
Creators: JL DESIGN, Chung-Lun WU, Owen WANG
3D Video Production: TMRRW STUDIO

Executive Creative Director: Johnason LO | Executive Producer: Angela MOO | Creative Director: Johan TSAI | Head of Project Management: Chia-Ying TSAI | Art Director: Hsiang-Ju HUNG | Project Manager: Ting-Yu HUANG, Anne HUNG, Carol CHEN | Project Coordinator: Nero LEE | Project Assistant: Berry CHENG | Art Designer: Morris CHI, Amber LEE

Choreography / Performance: Les Petites Choses Production
Choreographer / Artistic Director: Nai-Hsuan YANG | Dancer / Rehearsal Assistant: Yi-Chin CHEN | Dancer: Le SHEN, Pei-Rung CHU, Su-Lien LIN, Wen-Hao CHANG, Chien-Hao CHANG, Ya-Wei CHANG, Ya-Yuan CHAMG, Yi-En CHEN, Yu-Min HUANG, Yu-Hsun PAN, Wen-Fang LAI | Shooting Assistant: Ling-En GAO

Video Production
Video Director: Chung-Lun WU | Producer: Jonathan CHENG | Line Producer: Po HUANG | Cameraman: Sheng-Yang SU, Hsiang-Ko CHEN, Zong-Yu HSIEH, Jau-Chen WU, Chi-Hung LAI, Ping-Hsiao TSAI, Hao-Wei LIN | Gaffer: Hsien-Yuan CHEN | Best Boy: He-Chien TSENG | Best Boy: Ming-Chieh CHUNG, Yu-Ming YANG | LEE RONG Crane Team: Wei-Ming LU, Chao-Hsiang WANG, Chih-Yuan CHEN | Grip: Lung-Hui LIN | Editor: Chung-Lun WU | Colorist: Cheng-Wei TONG | Still Photographer: Man-Chi CHENG | Compositing: Wall | Stylist: Nai-Hsuan YANG, Ann WANG | Make up & Hair : Miao-Fang WEI | Hair: Cai-Tong XIE | Make up: Meng-Chian HSIEH | Set Design & 3D Model Making: TMRRW STUDIO | Creative Director: William CHAN | Project Producer: Marilyn TANG | Designer: Wesley SUN, Justin LAW, Ayumi TAN

Music Design
Music Supervisor: Owen WANG | Sound Design & Original Score: Owen WANG & Cai-Jhen JHU | Coordinator: Belle LIU | Piano: Yu-Ying HSU | Sheng: Li-Chin LI | Cello: Hang LIU | Bass: Jay CHENG | Drum: Fish HUANG | Recording Studio: Mega Force Studio, 112F Recording Studio | Recording Engineer: Shang-Po LIN, Zen CHIEN | Mixing Studio: Purring Sound Studio | Mixing Engineer: ShenB

Virtual Environment Implementation
Virtual Environment and Visual Effects Implementation: NAXS Corp.

Japanese Interpreter: Lu SUN